Milestone in Support of Africa’s Rhinos

We are delighted to announce that thanks to our wonderful and generous clients making one million donations, we have raised £500,000 in donations via Pennies, for Medivet’s Saving the Rhino campaign.

Medivet’s Saving the Rhino campaign is in partnership with Wilderness Foundation Africa's Forever Wild Rhino Protection Initiative.  Our clients have been donating 50p using the Pennies digital portal, installed in our practices, meaning that we have had a whopping one million client donations in total, with the millionth donation being made at our Medivet 24 Hour Shrewsbury.

The funds raised have played a crucial role in helping to protect the rhino - enabling Wilderness Foundation Africa to support these critically endangered beasts across a wide range of activities. This includes the treatment of poaching attack survivors plus the care and rehabilitation of orphaned baby rhinos. In terms of prevention, two cold scent tracker dogs have been deployed – Ella and Ziggy – who work with anti-poaching units, while support has also been provided for intelligence-sharing amongst local law-enforcement agencies. Funds have additionally been deployed to help drive global awareness, provide community services as well as essential field-based veterinary equipment.

In South Africa, the Medivet-supported efforts to reduce poaching are co-ordinated by Dr William Fowlds, a former Medivet colleague, who added: “This is a truly remarkable milestone and we are overwhelmed by the kindness of Medivet and its clients. The money raised not only helps protect the rhinos but helps bring to justice those responsible for the destruction of these precious and innocent creatures.

Thank you from Dr William Fowlds

The funds raised have played a crucial role in helping to protect the rhino - enabling Wilderness Foundation Africa to support these critically endangered beasts across a wide range of activities.

Alison Hutchinson, CBE, CEO of Pennies said reaching one million donations was a remarkable achievement: “Pennies is proud to support Medivet’s Saving the Rhino campaign, and it’s been so inspiring to see one million individual micro-donations made through the digital charity box over the past four years.

From all at Pennies, thank you and congratulations to the Medivet team and their hugely generous clients for reaching this milestone, for challenging the rhino poaching crisis in South Africa, and proving that small change truly does add up to mean big things.